Every year, the ECD offers an exciting opportunity to witness econometrics in action through our Field Trip, where we explore how this powerful tool is used in unexpected fields. It is a chance to gain first-hand experience and see the impact of econometrics beyond traditional industries. Past attendees have found this event incredibly inspiring, so do not miss out!
This year, we are visiting the Dutch Public Broadcasting Organisation (NPO), the organisation behind the Netherlands’ public media landscape. Together with the public broadcasters, the NPO ensures that millions of people have access to reliable, relevant, and diverse news, programmes, and entertainment. As media consumption continues to evolve, the NPO increasingly relies on data, AI, and innovative technology to understand audiences, improve content planning, and make media more accessible and discoverable. During this field trip, you will get a behind-the-scenes look at how data and AI are applied to real-world challenges, from analysing viewing behaviour to unlocking media archives. You will also experience the world of radio, broadcasting, and subtitling. Discover how econometrics, technology, and public value come together to shape the future of Dutch media.